Program A – Beginner:

Key Features:

• Entry level company and product information web presence.

Benefits:

• Enhance company image.
• Be proud and confident of what appears when your company name is searched on the Internet.
• Increased sales / improve image - vendors allow your web site link to be placed on their web site.
• Sales representative tool.
• Real time company and product information.

1)     Company information web site:

Create and maintain a web presence that markets your company and provides information about your company and the products and services that you provide.

Provide information such as:

A)    About us:

Company history and the owners / key members of your team.

B)     Products & services / line card:

What products, services and manufacturers you provide.

C)     Location(s):

Location(s) with map / driving instructions, hours of operation….

D)    Contact us / request information:

Provide a form that can be completed by clients or prospects requesting a contact or information.

E)     Testimonials / clients:

Quotes from current clients and / or a list of recognized clients or projects.

F)     Career opportunities:

Information on current job openings and how to apply.

G)    Specials, clearance, used / refurbished equipment:

Run a weekly / monthly special, list clearance items….

2)     Email addresses:

Key Features:

• Low cost communication and sales tool.

Benefits:

• Improve company and product visibility.
• Get your clients and prospects trained / in a habit of visiting your web site on a regular basis.
• Create sales opportunities with real time specials and clearance information.
• Target marketing through focused email lists.
• Find out what is working and keep doing it.

Collect email addresses for your clients and prospects. Generate email communication to all of your email addresses or create specialty email lists for clients that have purchased from a specific vendor, product group, have not placed an order for the past 3 months…

Send out a company, supplier or product information email that will allow your client or prospect to click on a link provided in the email that will bring them to you’re a page on your web site that can provide more detailed information.

Keep track of how many of your emails were opened and how many clicked on the link that you provided for additional information. Allow clients and prospects the ability to notify you that they want to be removed from your email list.